*Quote: "Asian governments have officially been quite welcoming toward Western methods, seeing them as a source of much needed investment and expertise to upgrade their own overwhelmed food sectors"(55).
- Nestle made their products' images special to Asian (especially Chinese in the paragraph) to create a successful business. Nestle is competing with Chinese products by using a different strategy. The company's strategy is differentiating.
- The Nestle's picutre of R&D and marketing on a global scale shows how they care about the customer. Birds indicate the relationship of the family who really take care of each other. Nestle always think about how to improve their products and services to offer to the customers.
- The most impressive things are Nestle's continuing efforts. The company built a research center, with tasting booths, a pilot plant to test new recipes, and a staff of food experts who carefully analyze local food patterns for product opportunities.
Sang, Nestle is an aggressive and successful marketer. The company understands that China is the world's biggest developing market, and that's where new investment is flowing. --Brent W.
“As more and more of us move away from producing our own food,” says Nestlé’s Leadwood, “we’ve become less and less certain about its safety, its quality or taste.” Probably one of the most terrifying statements made. Food has become nothing more than something that has to be consumed to continue on and people are no longer interested in what is it. The fact the safety of the products we are consuming is in question and not because of a natural mean should send people running scared. This isn’t something that you can live without; the question lies as to why people find this acceptable to produce? Has America become that power hungry that we’ve forgotten our roots as a melting pot of culture and cuisine? As long as its sugary or salty we’ll take it and make it fast so who cares if a few bugs get in. --Liz V.
From. Sang Hyun Park. (Tue/The: 6:30pm-8:00pm)
ReplyDelete*Quote: "Asian governments have officially been quite welcoming toward Western methods, seeing them as a source of much needed investment and expertise to upgrade their own overwhelmed food sectors"(55).
- Nestle made their products' images special to Asian (especially Chinese in the paragraph) to create a successful business. Nestle is competing with Chinese products by using a different strategy. The company's strategy is differentiating.
- The Nestle's picutre of R&D and marketing on a global scale shows how they care about the customer. Birds indicate the relationship of the family who really take care of each other. Nestle always think about how to improve their products and services to offer to the customers.
- The most impressive things are Nestle's continuing efforts. The company built a research center, with tasting booths, a pilot plant to test new recipes, and a staff of food experts who carefully analyze local food patterns for product opportunities.
Sang,
ReplyDeleteNestle is an aggressive and successful marketer. The company understands that China is the world's biggest developing market, and that's where new investment is flowing.
--Brent W.
“As more and more of us move away from producing our own food,” says Nestlé’s Leadwood, “we’ve become less and less certain about its safety, its quality or taste.”
ReplyDeleteProbably one of the most terrifying statements made. Food has become nothing more than something that has to be consumed to continue on and people are no longer interested in what is it. The fact the safety of the products we are consuming is in question and not because of a natural mean should send people running scared. This isn’t something that you can live without; the question lies as to why people find this acceptable to produce? Has America become that power hungry that we’ve forgotten our roots as a melting pot of culture and cuisine? As long as its sugary or salty we’ll take it and make it fast so who cares if a few bugs get in.
--Liz V.